Dr Susan Dunnett is a senior lecturer at the University of Edinburgh. Her research focuses on consumer vulnerability, in particular: healthcare systems, social support, stigma and illness/health experience. Current projects are impact-driven and funded by the ESRC, exploring resilience in people living with cancer and the mental health experiences of widening participation students in elite universities. Her work has been published in the Journal of Public Policy and Marketing; Journal of Business Research; Marketing Theory; Journal of Macromarketing; Psychology and Marketing and Journal of Marketing Management. Susan is a co-chair of the Academy of Marketing’s Consumer Research with Impact for Society (CRIS) group.