Dr Liudmila Fakeyeva is a researcher and a programme manager with more than 10 years of experience across digital marketing, global events and higher education domains. Her research interests are regional demographic disparities, regional development drivers, marketing of educational services, student migration and widening participation. Liudmila holds a PhD in Economic, Social, and Political Geography from Belarusian State University and an MSc in Management from the University of Edinburgh Business School.