Bill Lucas is Professor of Learning and Director of the Centre for Real-World Learning (CRL). He founded CRL in 2008, together with Prof. Guy Claxton.

In 2017 Bill was appointed by the OECD as co-chair of the strategic advisory group for the 2021 PISA test of Creative Thinking which will draw on the work of the CRL. In 2018 he was invited to join the Durham Commission on Creativity in Education as an academic adviser and was subseqently co-author of its first report in 2019. Bill is an international adviser to the Victorian Curriculum and Assessment Authority in Australia, to Vinnvard in Sweden and to the OECD/CERI research into critical and creative thinking in France. Bill is Director of Learning for the Fellowship Programme of THIS, the new Healthcare Studies Institute at the University of Cambridge.

Bill is known internationally as a speaker on the subjects of learning, change, creativity, healthcare improvement and leadership. He travels extensively to present keynotes, most recently in Sydney, Philadelphia, Helsinki, Qatar, Stockholm, Melbourne, Auckland, Belfast, Perth, Dublin and Dubai. He is a prolific, award-winning writer, and has authored and co-authored over forty books and chapters and many peer-reviewed papers.